Page 36 - MetalForming June 2014

Generate and Nurture Leads Using
Online Marketing
As reshoring gains momentum among U.S. manufacturers, metalformers must be positioned to take advantage. Follow the guidelines offered here to generate leads so that your company can capture, and nurture, new business opportunities.
Manufacturers look at more than just price when rethink- ing production locations and supply-chain options. They also con- sider total cost of manufacturing, including time to market, minimizing inventories, product differentiation and supply-chain response. These fac- tors, coupled with abundant, low-cost U.S. energy, indicate that manufactur- ing and sourcing in the United States makes good economic sense for foreign and U.S. businesses.
Repeated surveys by Boston Con- sulting Group (BCG), MIT Supply Chain Forum, Deloitte and others consistently show a sizable and grow- ing percentage of companies decid- ing to reshore at least some of their production and sourcing. According to BCG, the share of executives plan- ning to reshore or considering
Frank Russo is chief executive officer, Fabricating Partners, Inc., developers of the cloud-based sourcing market- place Fabricating.com, exclusively for American-made custom parts; 201/345-5229.
Drive New Business with Online Marketing Thread
34 MetalForming/June 2014
www.metalformingmagazine.com
BY FRANK RUSSO
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reshoring climbed to 54 percent in 2014, compared to 37 percent in 2012.
Reasons companies are expanding U.S. sourcing:
• Leaner supply chains as produc- tion moves closer to customers.
• Greater ability to adapt supply
chains due to variable demand.
• Manufacturing in close proxim- ity to engineering sparks greater
innovation.
• U.S. manufacturing saves on
transportation costs to North Ameri- can consumers.
• U.S. manufacturers are held to a