Page 38 - MetalForming June 2014

Generate and Nurture Leads Using Online Marketing
repeat customers who will in turn become leading proponents for your business.
• Evaluate your delivery capabilities and ensure your customers receive on- time deliveries of correct orders.
• Gather and monitor feedback and measure customer satisfaction—this can alert you to ongoing or potential problems of which you may not be aware.
To communicate a strong, consis- tent message to customers, create a value proposition that explains why a customer should buy your product, and that will convince a potential cus- tomer that your business will add more value and better solve a problem than the competition. Your ideal value proposition should appeal to your cus- tomers’ strongest decision-making motivation.
Target customers that best fit your services and capabilities, and commu- nicate your value proposition in all of your relationship-building efforts with
current and potential customers.
3) Build Your Network
Your network should include busi- ness associates, existing and potential customers, professional acquaintances and association members. Staying engaged with your customer base and meeting new potential clients is para- mount to the growth and success of your business.
To forge strategic partnerships and build your network:
• Exhibit at tradeshows to showcase your business and network with exist- ing and potential customers.
• Attend additional tradeshows and conferences to gain valuable visibility. • When attending events, make a list of customers and potential cus- tomers you would like to connect with, and reach out ahead of time to make arrangements to meet with
them.
After a networking opportunity,
don’t forget to follow-up and provide
any promised information and material describing your business.
4) Be Open to New Technology and Methods
Companies reshore because they find that when manufacturing is locat- ed near engineering, many times they can improve design, productivity, qual- ity and time-to-market. Ways to stay on the cutting edge of new technolo- gy:
• Attend programs on emerging technology to keep up on recent prod- uct introductions, methods and processes.
• Explore technical sessions on trou- bleshooting and quality control.
• Sign up for industry newsletters to keep informed on what’s happening in your industry.
• Join your industry trade associa- tion to stay informed about upcoming events, presentations and seminars.
5) Embrace Online Marketing
Using digital media promotion can enhance your follow-up efforts and keep you communicating with cus- tomers and potential customers.
Follow these guidelines to promote your business using online marketing: • Gather and create a list of e-mail contacts of customers, potential cus-
tomers and business associates.
• Send out a company e-newslet- ter every four to six weeks to distrib- ute relevant information about your business and to deliver your focused
message.
• Use social-media outlets such as
Facebook, LinkedIn and Twitter to build brand awareness and keep your cus- tomers and potential new customers engaged.
• Remember, social media is only effective if you engage with followers, so post regularly and join in the con- versation.
Finally, digital marketing should not be a sales pitch but an ongoing stream of valuable information and tips to drive customer action and create brand trust and loyalty. Aim to deliver a clear, informative and consistent message;
Increase Your Metal Spinning Productivity By Upgrading Your CNC Control Systems
INNOVATIVE
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MJC Engineering & Technology is a world leading manufacturer of high quality CNC metal forming machinery. We also specialize in CNC retrofits and full reconditioning of spinning and flow forming machines. Combining the latest CNC technology from Siemens, with our user-friendly software, MJC offers the best technological solution on the market today. Upgrades can be done at the cus- tomer’s site, at our main facility in California or at our MJC Refurbishing center in the Midwest. In addition, our team of skilled service technicians can answer any questions that you may have.
MJC Software Solutions
• ZonePRO Teach-In/Playback Control
• SpinCAD CNC Programming Software
• SetupPRO Machine Set Up Utility Screen
Siemens 840D Control System
Industrial PC-based control systems are com- bined with a standard operating system such as Windows. These platforms have open, flexible software and hardware options, and are a famil- iar PC environment to the end user.
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MetalForming/June 2014
www.metalformingmagazine.com
Call or email us to get more information (800) 739-9110
15401 Assembly Lane,
Huntington Beach, CA 92649 USA
Tel: 714.890.0618 • Fax: 714.895.3561
Web: www.mjcengineering.com • E-mail: sales@mjcengineering.com