Page 7 - MetalForming August 2010

thickness, and can submit a request for quote with attached drawings.
StampSource manufac- tures an array of products including souvenir NASCAR hoods, truck mirrors and warehouse storage racks; www.stampsource.com.
Website a Showcase for Rollforming Value-Added Processes, Equipment
Tekfab Inc., Albany, OR, launched a new, updated website, www.tekfabinc.com, featuring its high-speed punching, cutting and material-handling equipment for the metalforming industry. The firm also designs and builds part stackers, offload tables, powered material carts, uncoilers and com- plete rollforming systems. The website includes videos and photos, and testimoni- als from customers.
Tekfab recently secured its first order for the solar industry, to supply an auto- mated drill and saw system to process extruded alu- minum profiles used as structural mounts for photo- voltaic arrays.
Letter to Editor
I enjoyed Michael Bleau’s recent article, Pre- cision: Pick your Targets (July 2010). With modest marketing budgets and tight resources being the norm, it is as challenging as ever to find and secure new busi- ness opportunities.
One point I did not see in the article was the impor- tance of understanding your value proposition. To imple- ment the target marketing
strategy you suggest, you first have to identify your particular value proposition. Once a company can hon- estly evaluate what it does best—prototypes, large- scale production, quick delivery, etc., it can then start to identify those prospects most likely to value their particular area of expertise.
The premise is that if you understand your unique capabilities, it is within those areas of expertise that you are most likely to be competitive and profitable. The flip side of this analysis is that if you understand where you excel, you also will understand your areas of weakness in a competitive market. This knowledge allows you to either add another sort field to the process of screening prospects, or identifies an area where an investment of resources might yield new market opportunities.
David Rhodes
Sales engineer, representing Fabricating Systems & Technology, Inc.
Agreements
Sutherland Signs New Canadian Sales Agent
Tekpress Solutions Ltd., Ancaster, Ontario, Canada, is the new sales agent in Canada for Sutherland Presses, Malibu, CA. Tek- press, established in 2009, also is the sales agent for BCN Bliss, Clearing, Niagara in Canada; www.tekpress.ca. Sutherland markets tradi- tional stamping presses and link-motion, fine-blanking
www.metalformingmagazine.com
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