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The Economy and Manufacturing in 2025

January 2, 2025
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Looking at the U.S. economy, we’ve finally got some good things to talk about. Inflation has slowed, decreasing the cost of items; interest-rate hikes also have slowed, and cuts have begun; and unemployment is low. 

Yet, long-term GDP growth sits between 2 and 3%, pretty flat. This means we aren’t on the brink of a massive economic expansion, but there is some growth to be had. As manufacturers, you may see this as contradictory to what you are experiencing— for many, business is slow, volumes are being cut, tools are on hold or not being launched. 

Macroeconomic View

So, what’s going on? In the United States, we’ve gone from a time in the 1950s and 1960s when manufacturing represented almost 30% of global GDP—today it’s 9%. According to our Harbour IQ powered by Wipfli third-quarter benchmarking study, the average tool shop sits at 71% capacity utilization, lower than in 2021-2022. However, it’s important to remember that several shops no longer are in business or included in the data set, especially in the automotive-tooling industry. So, realistically the capacity level for all tool shops, not just the ones in our data, probably is closer to 50%. This means that the average full-time tool shop isn’t massively utilized. 

Directly correlated to capacity utilization is durable-goods demand—if we aren’t buying goods, we’re not going to need tools to make them. During COVID-19, we had higher capacity utilization on average. Then we started having supply-chain challenges, which is when capacity utilization started to fall. 

Manufacturers face a challenging economic marketplace, with negative durable-goods demand growth year-over-year. This is due to events happening across the globe—the war in the Ukraine, climate challenges, government-leader resignations, supply-chain issues and labor unrest—impacting business. 

U.S. Presidential elections typically do not change the Federal Reserve’s plan for interest-rate hikes or cuts, and President-elect Trump’s reentry to office will be no different. Despite some tensions between Trump and Federal Reserve Chairman Powell, the Fed still plans for rate cuts in 2025.

As for tariffs, there are a lot, and we’ve already heard to expect more, anywhere from 25 to 100%, specifically tariffs on goods from China. Economists typically don’t like tariffs because they raise costs and bump up inflation, but from a non-economic perspective, they help us manufacture more goods in this country. 

Key Areas

Looking at all of this from a manufacturing perspective, there are a few key areas to highlight: workforce, consumer health, manufacturing health, and growth.

Workforce

U.S. unemployment rate is extremely low, approximately 4.1%, and manufacturing unemployment is even lower than that at 3.2%. This is good news in terms of spending; if you are employed, you spend more money. But this is bad news for companies trying to hire. We continually hear that workforce hiring is a manufacturer’s number one challenge. In fact, for every open position in this country, there is less than one person seeking a job. This means that if every unemployed person had the exact skill set for every open position, we still wouldn't be able to fill all of the open positions. So, if you're trying to find people, you're convincing them to leave another business or industry. 

On a positive note, wages have begun to outpace inflation, a welcome change from 2022 and 2023 when inflation was so high that even with wage increases, employees said they were struggling to make ends meet. We haven’t fully made up for when it was unbalanced but have made progress. 

Consumer health

People are making more money, but consumer debt remains broken, which means they are spending less money buying things, bringing us back to the lower demand issue. They are spending money on homes, cars, etc., as home-equity lines of credit are up a bit. Even student-loan debt has gone down. After 3 yr. of not paying any student loans because they were on hold in the United States, we’ve started paying them back. Auto and credit-card debit is rising, as is our delinquency in these areas, especially for credit cards. 

Personal disposable income has started to recover after a big drop in 2021 and 2022, and we now consistently see disposable income grow year-over-year—a positive sign. We seem to be getting to a place where we are willing to spend more money.

Manufacturing health

For the past 3 yr., survey respondents have indicated their top concern was the cost of running a business. In our 2024 survey, we added another option— decreasing demand—and it was the second-highest concern in our results. Other top concerns include upward wage pressure, competition with China and access to labor.

Looking at overall profit expectations from 2024 to 2025, survey respondents indicate that they expect profits and revenue to be flat. Hiring is holding steady, meaning that even though manufacturers struggle to find people, when they have a need, they’re not immediately trying to fill that position because they also are watching cost structure. 

Companies still struggle with backlogs, with some shops averaging 3.8 months, which we’d like to be higher. There also is a massive amount of work on hold—17.9%—indicating that some of the work in backlog can’t be controlled. Efficiency is improving, while sales and forecasting struggle. 

Growth

We asked ourselves what the average manufacturer in 2018 (a $20-million business) would look like today. According to our data, the company would have experienced a nearly 40% increase in revenue, making it a $27.4-million company today. Unfortunately, that’s not reality, partly due to material-cost increases. Many tool shops haven’t been able to pass through these costs because the shop offering the best price wins the work. It’s driving revenue growth but not bottom-line profit improvement. 

In addition to material-cost increases, up 25% from 2020 to 2023, labor costs are up 45%. All of these increases push manufacturers to improve efficiency. Efficiency for top-performing manufacturers is $144,000, substantially up from where it was in 2017 at $117,000. At the same time, profits have gone down. So, companies are improving operational efficiency, but not all of it impacts the bottom line, indicating there are still opportunities for improvement.

Moving Forward

The good news: There are some positives occurring, and they are starting to outpace the negatives. Interest-rate cuts should boost demand and spending. We expect durable-goods demand to start consistently increasing by the middle of 2025, which should start to impact today’s tooling businesses.  

There’s positivity ahead for 2025, but challenges remain, so it’s critical you continually evaluate your business, run scenarios and have plans in place for what the future might hold. 

Industry-Related Terms: Lines, Run
View Glossary of Metalforming Terms

 

See also: Wipfli LLC

Technologies: Management

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