Fabrication Strategy Summit
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Tuesday, November 18 - Wednesday, November 19, 2025 | Chicago/Northbrook, IL
NEW from MetalForming magazine and the Precision Metalforming Association is the Fabrication Strategy Summit!
This two-day dynamic, interactive event promises to facilitate in-depth discussions through a series of targeted roundtables. Each facilitated roundtable centers on a unique, timely topic critical to the continued success of sheet metal fabricators:
- Design for manufacture
- Scalable process integration via software and automation
- Smart manufacturing/Industry 4.0
- The transition from high-volume low-mix production to low-volume (and prototype) high-mix work
- …and more.
The format, which includes thought-leadership keynote addresses, will allow for meaningful dialogue and networking opportunities, fostering collaboration and knowledge-sharing and encouraging attendees to engage with the subject matter.
Attendees will come away with practical advice they can take back to their manufacturing facilities to help improve productivity and efficiency, as they work to create finished products from sheet stock.
If you operate or plan on operating laser, plasma or waterjet cutting equipment, bending or folding machines, punching machines, welding equipment, automation equipment and more, this event is for you!
The event will take place at the Hilton Chicago/Northbrook.
Register Now
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Wednesday
November 18, 2025
9:30 a.m.
Registration
10:30 a.m.
Opening Keynote: The Digital Factory of the Future
Berardino Baratta, CEO, MxD (Manufacturing x Digital)
10:30 a.m.
The Digital Factory of the Future
11:15 p.m.
Panel Discussion #1: Design for Manufacture
Moderator
Kate Bachman, Senior Editor, MetalForming Magazine
Panelist
Jeff Dec, President, Laystrom Manufacturing Company
Ed Freimuth, President, Versatility Tool Works & Mfg. Co.
Russell Hillenburg, President, Woven Metal Products
11:15 a.m.
Design for Manufacturers
Successful fabrication of sheet metal parts and assemblies, for fabricators and customers alike, relies on designs that can be produced efficiently and with high quality. Doing so demands attention during design that eases manufacture—attention that delivers quality products on time without unneeded hiccups. Learn the whys and hows of successful design for manufacturing, and how to establish partnerships with customers to ease the process.
12:15 p.m.
Networking Lunch and Display Area Open
1:30 p.m.
Panel Discussion #2: Automation Strategy for the Sheet Metal Job Shop
Moderator
Lou Kren, Senior Editor, MetalForming Magazine
Panelists
Jeff Dec, President, Laystrom Manufacturing Company
John Axelberg, CEO, General Stamping & Metalworks
Greg Clement, President, Argon Industries
Stuart Swanson, Engineering Manager – Fabrication, Kapco Metal Stamping
1:30 p.m.
Automation Strategy for the Sheet Metal Job Shop
Automating fabrication processes pay dividends in upping productivity, relieving employees from unsafe and monotonous work, and increasing opportunities for new work by opening up machine availability. But automation, if not done right, can be an expensive boondoggle. Learn how to assess automation opportunities to get the most bang for your buck.
2:30 p.m.
Panel Discussion #3: Digital Transformation—The Role of Artificial Intelligence at Every Level of the Company
2:30 p.m.
The Role of Artificial Intelligence at Every Phase of the Company
Artificial Intelligence, Smart Manufacturing, Industry 4.0 and 5.0, etc…the terminology alone can be confusing, let alone trying to understand what it all means to sheet metal fabricators. This session will illuminate for fabricators what it all means, focusing on how artificial intelligence already is being used to improve operational performance. Applications include scheduling, nesting, machine programming, inspection and quality control, and predictive maintenance.
Moderator
Colin Cosgrove, Industry Consultant, HQM Consulting LLC
Panelists
Robert Leahy, Smart Factor Customer and Central Services Manager, Trumpf
Brais Whirl, Network Security Manager, Amada North America, Inc.
3:30 p.m.
Networking Break
4:00 p.m.
Panel Discussion #4: Workforce Recruitment, Training and Retention
Moderator
Dean Phillips, Director of Technical Training, Precision Metalforming Association
Panelist
Mike Lauber, Chairman & CEO, TuscoMFG
Chris Zuzick, Vice President, Waukesha Metal Products
4:00 p.m.
Recruitment, Training and Retention
How do you find and develop your workforce? And even with success on this end, how do you retain your most-effective employees? Learn from successful fabricators their methods for attracting talent, growing that talent through an effective training program, and keeping it on staff.
5:00 p.m.
Networking Reception and Display Area Open
6:00 p.m.
Adjourn
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Thursday
November 19, 2025
8:00 a.m.
Networking Breakfast and Display Area Open
8:45 a.m.
Keynote: The Now and Next of Manufacturing 4.0 and AI
Jeff Puma, Content Director, Manufacturing Leadership Council, National Association of Manufacturers
8:45 p.m.
The Now and Next of Manufacturing 4.0 and AI
Discover how Manufacturing 4.0 and industrial AI are revolutionizing manufacturing by providing transformative capabilities. This talk explores real-world applications of both generative and traditional AI, connecting them to foundational requirements for long-term success. Backed by insights from a recent Manufacturing Leadership Council survey on industrial digital transformation, you’ll see where manufacturing is now and where it likely is headed in the pursuit of sustainable growth.
9:30 a.m.
Panel Discussion #5: Smart Manufacturing—Shop-Floor Data Collection, Analysis and Use
Moderator
Jeff Puma, Content Director, Manufacturing Leadership Council, National Association of Manufacturers
Panelist
Ryan Hochstetler, Digital Director, General Stamping & Metalworks
Lance Thrailkill, CEO, All Metals Fabricating
9:30 a.m.
Shop-Floor Data Collection, Analysis and Uses
By mounting sensors and cameras onto lasers, punch presses and other equipment on the shop floor, fabricators can capture real-time data related to part quality, production flow, machine health and more. Learn from fabricators some best practices for selecting and installing data-gathering devices, and then how best to use that data to optimize overall equipment effectiveness and improve productivity and efficiency.
10:30 a.m.
Networking Break
11:00 a.m.
Panel Discussion #6: Growing Your Customer Base—Strategies for Evolving from High-Volume to Low-Volume Production
Moderator
Brad Kuvin, Editorial Director, MetalForming Magazine
Panelists
Mike Lauber, Chairman & CEO, TuscoMFG
Colin Cosgrove, Industry Consultant
Chris Zuzick, Vice President, Waukesha Metal Products
11:00 p.m.
The Role of Artificial Intelligence at Every Phase of the Company
The business model fabricators employ for managing high-volume low-mix production differs greatly to one used to manage low-volume high-mix production. Our panelists will discuss all of the factors at play, including managing inventory and work in process; how to handle complex job schedules and expedited orders; and how to develop an efficient, productive prototyping operation.
12:00 p.m.
Adjourn
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John Axelberg
CEO, General Stamping & Metalworks
John Axelberg began his career at General Stamping & Metalworks in the pre-digit...
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John Axelberg
CEO, General Stamping & Metalworks
John Axelberg began his career at General Stamping & Metalworks in the pre-digital era, operating a mechanical press brake and recording production data with a pencil on paper. Over the next four decades he helped build GSM into one of the most broadly capable fabricating operations in North America. Today, John is focused on establishing high-integrity information flows to leverage GSM's technology and help the company's 370 associates reach their full potential as teammates, problem solvers and human beings.
A lifelong resident of South Bend, IN, John holds a B.A. in English Literature from DePauw University.
Kate Bachman
Senior Editor, Precision Metalforming Association
Prior to joining MetalForming magazine as a contributing editor, Kate was editor...
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Kate Bachman
Senior Editor, Precision Metalforming Association
Prior to joining MetalForming magazine as a contributing editor, Kate was editor of Stamping Journal, responsible for the overall editorial content and quality of the publication, devoted to the metal stamping manufacturing industry. She also wrote stamping-industry blogs and e-newsletter commentaries.
Berardino Baratta
CEO, Mxd (Manufacturing X Digital)
Berardino Baratta is an accomplished leader in technology and advancing manufact...
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Berardino Baratta
CEO, Mxd (Manufacturing X Digital)
Berardino Baratta is an accomplished leader in technology and advancing manufacturing, with more than 25 years of experience in the industry. As the CEO of MxD, the digital manufacturing and cybersecurity institute, Berardino works with the U.S. Department of Defense and a nearly 300-member ecosystem to drive economic prosperity and support national security by increasing U.S. manufacturing competitiveness. Through MxD's diverse array of projects and partnerships, Berardino oversees critical efforts to enhance digital readiness and cybersecurity across the manufacturing sector, prepare the workforce for the advanced manufacturing jobs of the future, and ensure resilient and secure supply chains in an era of increased geopolitical disruption. Berardino's diverse experience includes recent roles as Vice President of Projects and Engineering and Sr. Director of Technology Strategy for MxD. Prior to joining MxD, Berardino was CEO of Potentia Analytics, an AI healthcare startup, and held multiple positions at Freescale, including General Manager of Freescale Semiconductor's Multimedia Applications Division. He began his career with Metrowerks Corporation, a leading provider of Software Development tools, where he led engineering through its growth from startup through acquisition by Motorola Corporation. Berardino received his Bachelor of Mechanical Engineering (Honours) from McGill University.
Gregory Clement
President, Argon Industries, Inc.
Gregory Clement is president and owner of Argon Industries, Inc., Milwaukee, WI....
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Gregory Clement
President, Argon Industries, Inc.
Gregory Clement is president and owner of Argon Industries, Inc., Milwaukee, WI. Greg founded Argon 23 yr. ago, and the business began with four employees and three machines. Today, Argon has 130 employees and multiple pieces of automated equipment.
Colin Cosgrove
Industry Consultant, HQM Consulting LLC
In more than three decades in metal manufacturing, Colin Cosgrove has journeyed ...
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Colin Cosgrove
Industry Consultant, HQM Consulting LLC
In more than three decades in metal manufacturing, Colin Cosgrove has journeyed from the shop floor to the C-suite. Through revitalizing culture, driving growth strategies, improving operations, and focusing on people first he helps his teams win awards and achieve dramatic success.
Jeff Dec
President, Laystrom Manufacturing Company
Jeff Dec has been president of Laystrom Manufacturing since 2022. Jeff previousl...
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Jeff Dec
President, Laystrom Manufacturing Company
Jeff Dec has been president of Laystrom Manufacturing since 2022. Jeff previously held various operating roles and has taught DFM/VAVE at more than 200 customers during the past 30+ years in the industry.
Edward Freimuth
President, Versatility Tool Works & Mfg.
Bio coming soon.
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Edward Freimuth
President, Versatility Tool Works & Mfg.
Bio coming soon.
Rusell Hillenburg
President, Woven Metal Products Inc
Russell Hillenburg is president/CEO of Woven Metal Products (WMP). Based in Alvi...
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Rusell Hillenburg
President, Woven Metal Products Inc
Russell Hillenburg is president/CEO of Woven Metal Products (WMP). Based in Alvin, TX, WMP serves multiple industries, including oil and gas, chemicals/petrochemicals, renewable energy, architectural, decorative metalworking and electrical.
As a third-generation family business owner, Russell was born into fabrication, as his grandfather founded WMP in 1967. An avid entrepreneur, Russell also is the president and co-founder of Modular Plant Solutions (MPS), an engineering firm specializing in process modularization and project implementation for the energy sector.
With four patents and his expertise in refining and chemical plant equipment, Russell is a recognized subject-matter expert. He also is the co-founder of Woven Integration, a private investment company that holds investments across several sectors and is consistently evaluating new opportunities. Under his leadership, WMP was named 2023 Texas Family Business of the Year by Baylor University, and a Family-Owned Business Award winner by the Houston Business Journal.
Ryan Hochstetler
Digital Director, General Stamping & Metalworks
As Digital Director, Ryan oversees all matters related to the deployment of info...
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Ryan Hochstetler
Digital Director, General Stamping & Metalworks
As Digital Director, Ryan oversees all matters related to the deployment of information technology and the provision of information to support business operations and decision making. Ryan joined GSM in 2013 as Information Systems Analyst, and assumed the role of Analytics Manager in 2023. Ryan has over twenty years of experience in systems work and data analysis and has led implementations of new ERP, CRM, and Estimating systems. He is currently focused on enabling real-time communication between machine tools and the company's ERP system.
A Goshen, IN native, Ryan holds a B.A. in Computer Science and Applied Mathematics from Goshen College, and an M.B.A. in Analytics from the University of Chicago.
Lou Kren
Senior Editor, Precision Metalforming Association
Senior Editor Louis Kren has worked as an editor in trade and technical publis...
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Lou Kren
Senior Editor, Precision Metalforming Association
Senior Editor Louis Kren has worked as an editor in trade and technical publishing since 1988. Before joining MetalForming in April 2000, he served as editor-in-chief of Forging magazine. During his career Lou also served as an editor with Foundry and 33 MetalProducing magazines.
Brad Kuvin
Editorial Director, Precision Metalforming Association
Brad Kuvin began his career in 1984, accumulating nearly 40 years of experience ...
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Brad Kuvin
Editorial Director, Precision Metalforming Association
Brad Kuvin began his career in 1984, accumulating nearly 40 years of experience in covering metal forming and fabricating technologies. Brad served as Editor of Welding Design & Fabrication and Gases & Welding Distributor magazines before joining PMA and MetalForming magazine in 2000.
Mike Lauber
Chairman & CEO, TuscoMFG
Mike Lauber is Chairman & CEO of TuscoMFG, a company founded in 1949 that design...
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Mike Lauber
Chairman & CEO, TuscoMFG
Mike Lauber is Chairman & CEO of TuscoMFG, a company founded in 1949 that designs, engineers and produces a variety of fabricated metal products used in retail advertising, gaming, conveying and various industrial applications.
Lauber holds a BA in Economics from the College of Wooster and an MBA from the Amos Tuck School at Dartmouth College. He serves as chair of the Tuscarawas County Economic Development Corporation, as a member of the College of Wooster Board of Trustees, and on the board of MAGNET, a Manufacturing Extension Partnership that serves small- and medium-sized manufacturers in 22 Northeast Ohio counties.
Robert Leahy
Customer & Central Service Manager, Trumpf Smart Factory Chicago
Bob Leahy brings more than 42 years of industrial machine tool manufacturing exp...
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Robert Leahy
Customer & Central Service Manager, Trumpf Smart Factory Chicago
Bob Leahy brings more than 42 years of industrial machine tool manufacturing experience to his current position as Customer and Central Service Manager at the Trumpf Inc. Smart Factory in Hoffman Estates, IL. In this role, he oversees customer demonstrations, delegation events, and the 50,000-sq.-ft. campus facility.
Leahy previously served as the Smart Factory's operations manager and was responsible for the demonstration/production facility and the introduction of Industry 4.0 processes in 2017. Before that, he managed the customer training facility at TRUMPF Inc. headquarters in Farmington, CT.
Leahy began his career as an OEM field service engineer after completing studies in alternative energy and electronics. He first joined Trumpf 30 years ago as a service manager.
Dean Phillips
Director of Technical Training, Precision Metalforming Association
Dean Phillips joined the PMA staff as director of technical training in May 2024...
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Dean Phillips
Director of Technical Training, Precision Metalforming Association
Dean Phillips joined the PMA staff as director of technical training in May 2024. Prior to this, he was heavily involved with PMA Tennessee District, served on the PMA safety committee, and was a contributor to MetalForming magazine.
Dean has been an active member of the forming and fabricating community for the past 35 years. He started his career at Niagara (later Clearing Niagara Bliss, CNB), serving as service tech, regional sales manager and fabrication product director. Later, he was the fabrication product director for Piranha / Allsteel and designed the Titan press brake with Tennsmith as its director of fabrication products. Dean also was national sales manager for SEYI Presses.
Dean is an expert in IIoT and strategy for AI-based systems, as well as an expert on safety and controls, working to make manufacturers as productive and safe as possible. Dean spent 20 years with Link Systems and is designing VR/AR as president of Longevity Industries' “Reality Safe.' You can hear Dean, the host/producer of PMA's “Destiny of Manufacturing' podcast, with industry leaders and technical experts.
Jeff Puma
Content Director, National Association of Manufacturers (N...
Jeff Puma is Content Director for the Manufacturing Leadership Council. He is re...
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Jeff Puma
Content Director, National Association of Manufacturers (NAM)
Jeff Puma is Content Director for the Manufacturing Leadership Council. He is responsible for creating programming, editing the Manufacturing Leadership Journal, analyzing survey data, and helping the manufacturing community understand digital-transformation trends. Previously, he led communications for the Association for Manufacturing Excellence, the world's largest lean-focused organization. Jeff's career also includes agency work, roles in education, and working for Siemens USA, where he led marketing communications for one of the company's business units and launched Siemens' first executive-outreach program.
Stu Swanson
Engineering Manager - Fabrication, Kapco Metal Stamping
Stu Swanson joined Kapco in 2021, bringing extensive experience in manufacturing...
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Stu Swanson
Engineering Manager - Fabrication, Kapco Metal Stamping
Stu Swanson joined Kapco in 2021, bringing extensive experience in manufacturing engineering, commodity management, and training & development from various large manufacturers. Swanson, Engineering Manager--Fabrication for Kapco, is a Six Sigma Green Belt with expertise in lean manufacturing and continuous improvement. He specializes in process optimization and efficiency. Skilled in programming, automation, and AMR deployment, Swanson is dedicated to driving innovation and operational excellence in manufacturing.
Lance Thrailkill
CEO, All Metals Fabricating
Lance is the third-generation owner of All Metals Fabricating, a contract manufa...
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Lance Thrailkill
CEO, All Metals Fabricating
Lance is the third-generation owner of All Metals Fabricating, a contract manufacturer specializing in sheet metal fabricating, welding, machining, powder coating, and electro-mechanical assembly.
After earning his MBA in Accounting from SMU in 2008, Lance joined All Metals as first its Controller and promoting to its CFO in 2010. Lance has actively contributed to and learned all aspects of the business and currently serves as All Metals' CEO since 2018. He has been identified as an industry trendsetter by ECI, JobBOSS and IndustryWeek for embracing and implementing next generation advancements in technology, automation, and the adoption of Industry 4.0 within his organization. All Metals was featured in a 2022 episode of Viewpoint with Dennis Quaid, highlighting companies who are pushing the limits of technology and automation and raising the standard of their industries.
Lance is a true servant leader for his company and his community. He believes in people first and that these relationships and partnerships are what evolve businesses and lead to excellence in customer service. In 2019, IndustryWeek announced All Metals the winner of their “Best Plant Award' recognizing the most excellent manufacturing companies in the United States. Additionally, CorporateLiveWire recognized All Metals as one of their 2022 “Manufacturing Employers of the Year'.
Mosty recently, Lance was named one of the Dallas Business Journal's 2022 40 Under 40 honorees. For those that know Lance, this speaks to his tenacious drive, his huge heart, and his genuine servant leadership style.
Brais Whirl
Network Security Manager, Amada North America, Inc
During his 15 years at Amada, Brais Whirl has led the management of information ...
View Full Bio
Brais Whirl
Network Security Manager, Amada North America, Inc
During his 15 years at Amada, Brais Whirl has led the management of information systems and data integrity, bringing over two decades of expertise in IT, with a specialized focus on Cybersecurity. His academic background in robotics and autonomous systems adds an innovative layer to his work, allowing him to bridge the gap between the manufacturing and IT sectors with a unique, holistic perspective.
Christopher Zuzick
Vice President, Waukesha Metal Products
Chris Zuzick is a vice president at Waukesha Metal Products (WMP) and has been w...
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Christopher Zuzick
Vice President, Waukesha Metal Products
Chris Zuzick is a vice president at Waukesha Metal Products (WMP) and has been with WMP since 2016. He has more than 36 years of experience in various areas including manufacturing, investment banking, private equity, education, youth sports and various communication organizations.
Chris is results-orientated and has a track recording of building effective teams with empathy to grow, achieve success, maximize results, drive results, and provide a roadmap for success for all members of the team.
Waukesha Metal Products has more than 50 years of experience in high quality precision metal stamping, metal fabrication, component assembly, and tool and die manufacturing. WMP is an agile, reliable provider of full-service solutions for its customers with a operations located in Sussex, WI, Grafton, WI and San Luis Potosi, Mexico
Chris is an active PMA member and currently serves on the PMA financial committee as well as the PMA executive board.
Registration Info
Through October 31, 2025
PMA Member: $199
Nonmember: $349
After October 31, 2025
PMA Member: $299
Nonmember: $449
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The registration process is completed on ebusiness.pma.org
Hilton Chicago/Northbrook
2855 North Milwaukee Ave. | Northbrook, IL 60062 | 847-480-7500
Discounted Group Rate: $129 per night plus applicable taxes and fees.
Hotel Deadline: Saturday, November 1, 2025.
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Please contact Ali Miller at amiller@pma.org or 216-901-8800 with any conference registration questions.