Ford Recognized for Advanced High-Strength Steel Innovation During Great Designs in Steel Seminar

May 20, 2021

The American Iron and Steel Institute (AISI) presented its Automotive Excellence Award to Ford Motor Company for its advanced high-strength steel (AHSS) innovations in the 2020 Ford Escape and Kuga. John Catterall, vice president of AISI’s automotive program, presented the award during the 19th annual Great Designs in Steel (GDIS) virtual symposium, May 19, 2021. 

Michael Kozak, global body structure manager at Ford, received the award for his GDIS 2019 presentation, titled, “The All New 2020 Ford Escape and Kuga.”

Ford leveraged an efficient, scalable platform to deliver a global nameplate optimized for each market’s needs. The application of high-strength and ultra-high-strength steels allowed for optimal strength-to-weight that delivers National Highway Traffic Safety Administration 5-Star Safety Ratings with an exciting driving dynamic. Optimized engineering sections and joints maximized occupant space for improved accommodation and usage, ensuring people and their gear are comfortable. Regional tailoring of critical structural members avoided any scar mass or cost not necessary for unique market requirements. Overall, the 2020 Escape/Kuga is a lighter vehicle performing to a higher customer standard, while maintaining small SUV affordability.

“Automotive Excellence Award winners use advanced high-strength steel in applications to provide the best value for consumers while also improving vehicle performance and sustainability,” says Catterall. “Steel is driving innovation and Michael and the Ford team are a great example of the capability of these next-generation steel grades.”

The AISI Automotive Excellence Award is presented each year at GDIS. Individuals or teams from automakers, suppliers or the academic community who embrace innovation and make significant contributions to the advancement of steel in the automotive market are awarded for their innovation. Award winners are chosen from presenters at the previous year’s GDIS seminar. Candidates are rated in several categories, including challenges and benefits associated with cost, mass reduction and performance; overall contribution to the advancement of steel; and implementation in production.


See also: American Iron & Steel Institute

Technologies: Materials


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