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Automation: Not a “Nice to Have,” It’s a “Must-Have”

March 12, 2025
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The basic building blocks of business success include improving efficiency, capacity and productivity, all keys to remaining competitive and profitable.

automation-acquiitions-business-valuationThe basic building blocks of business success include improving efficiency, capacity and productivity, all keys to remaining competitive and profitable. Automation promises to deliver these building blocks to the metal fabrication industry. Once seen only in niche high-volume operations, automation has become a necessity, promising to transform operations, streamline production and redefine success. With the uncertainty of 2024 around interest-rate cuts and stubborn inflation in the rearview mirror, metal fabricators are ramping up to keep pace with the renewed focus of the domestic-manufacturing economy.

For owner-operators and investors alike, automation isn’t just about keeping up with industry trends; it’s about securing a competitive edge in an evolving market. With demand surging and skilled labor dwindling, companies that embrace automation will position themselves for long-term success, while those that resist risk being left behind. 

In conversations with strategic and financial investors and company executives, we hear an emphasis on automation—more than ever before. Some of the issues that automation helps address:

  • Labor shortages: The industry continues to grapple with a significant shortage of skilled labor.  According to the National Association of Manufacturers, there were 428,000 manufacturing job openings as of December 2024.
  • Meeting increased demand: U.S. companies have invested heavily in reshoring efforts to combat the threat of increasingly complex global supply chains. Reshoring and tariffs are likely to increase domestic demand for fabricated metal parts and assemblies. Confidence in a manufacturing rebound is on the rise and thus likely to fuel production activity—demand and production grew in January after 26 consecutive months of contraction, according to the Institute for Supply Management’s Purchasing Mangers’ Index. Particularly promising are the automotive and aerospace manufacturing sectors.
  • Generational shift: The broader metals industry is experiencing a generational shift, with younger workers showing a preference for technology-driven roles over the traditional labor positions once considered “dirty.” For Gen Z workers entering the fabrication industry, the use of technology such as 3D printing and automated welding and stamping operations is seen as something natural, not a technological marvel. After all, this generation has used computers for as long as they can remember. The same can be said for Generation Alpha, the next generation to start entering the workforce, who not only will be comfortable with the integration of automation but will be accustomed to it long before they enter the job market.

 

The Case for Increased Automation

Metal fabricators have different reasons for investing in automation. From an entrepreneur's perspective, they understand the benefits and will absorb the costs now in order to see the benefits in three to five yr. A business owner simply wants to build a stronger business. On the other hand, an owner preparing his business for sale realizes he needs to invest in automation to attract strategic or financial buyers, showing that the business already has adjusted to align with the industry shift.

From an investor standpoint, automation is largely a one-time cost, and the return on those assets will benefit the business in the long run. If an investor is considering two companies and both have the same market and financial profile, the investor will lean toward the business with more automation capabilities. The potential investor universe becomes bigger for companies that are fully—or at least partially—automated. 

Automation also increases the operational leverage of a business, helping, for example, to add another work shift with minimal added hiring. This provides a powerful advantage in today’s labor market. 

 

M&A Market Ripe for Consolidation

Investment in metal fabrication companies has been illustrated by a growing number of acquisitions (platform and add-ons) and growth capital investments from three different investor types—a trend we believe will continue into the latter half of 2025 and into early 2026. Those types:

  • Investor type 1: Large public companies

An example here is thyssenkrupp Materials NA, which recently announced its acquisition of Cobotix Mfg., a leader in precision metal fabrication specializing in copper and aluminum alloys. As a company that’s recognized for its state-of-the-art automation and robotic capabilities, Cobotix’s solutions will help thyssenkrupp Materials meet the evolving demands of customers. 

  • Investor type 2: Private equity firms

Example: Continuim Equity, which is building a machining platform and investing in inhouse automation capabilities. Launched with the acquisition of CEMS, a Swiss-style CNC manufacturer, Continuim created Cutting Edge Machining & Automation, and later acquired Quality Tooling & Repairs and Cobot Systems to expand the platform’s production capacity and manufacturing capabilities. Increased private-equity investments in companies with growing automation capabilities are the result of a large amount of capital that needs to be deployed, coupled with the sector’s potential for continued growth.

  • Investor type 3: Smaller private companies

Smaller players also seek growth via acquisition. An example: Ace Metal Crafts Co., Bensenville, IL, which recently acquired Genesis Automation, Inc., St. Charles, IL. The companies note that Genesis will continue to operate as a single-source automation-system provider.

 

Future Outlook

We believe that a fragmented market dominated by small, independently owned operators—which provide the foundation for acquisitive growth—along with the growing emphasis on automation-focused fabrication businesses will drive interest in the sector.  Automation will help increase valuations for owners and entrepreneurs and help broaden the buyer universe, as automation makes metal fabrication an attractive opportunity for buyers/ investors.

As businesses begin to think about the next steps in automation, there will be a natural evolution and focus on artificial intelligence (AI).  In conversations with metal fabrication companies, there’s a willingness among owners to incorporate AI solutions in day-to-day operations. According to Rootstock Software’s 2nd Annual State of AI in Manufacturing Survey, published in January, 82% of U.S., U.K. and Canadian manufacturers plan to expand budgets for AI implementation during the next 12 to 18 months, with 23% expecting significant increases.

Some manufacturers are adopting AI solutions to their workflows. Miller Electric Mfg., for example,, a welding-equipment manufacturer, has partnered with Novarc Technologies, an AI robotics company, to develop real-time adaptive welding solutions. We can see AI affecting setup times and enabling real-time adjustments to production. MF

Industry-Related Terms: Alloys, Case, Edge, Run, Stamping, Welding
View Glossary of Metalforming Terms

 

See also: Brown Gibbons Lang & Company

Technologies: Management, Pressroom Automation

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